Selling your artwork on Etsy can be a great way to reach a wide audience and turn your passion for art into a profitable business. However, it can be challenging to make your shop stand out among the thousands of other artists on the platform and compete with the percentages Etsy takes per sale. In this blog post, we will share some tips and tricks to help you sell your artwork effectively on Etsy and promote your shop to reach more potential customers.
1. Optimise your shop's appearance
When it comes to selling artwork on Etsy, first impressions matter. Your shop's appearance is crucial in attracting customers and making them interested in your artwork. To optimise your shop's appearance, you should start by using high-quality images of your artwork that showcase the details and colours of your pieces. A great way to do this is by taking photographs in natural light, which will enhance the colours and details of your artwork.
In addition to using high-quality images, you should also use keywords in your titles and tags to make it easier for customers to find your artwork when they search on Etsy. These keywords should be specific to your artwork and reflect the style, subject matter, and medium you use. By doing this, you will be able to improve your search ranking and attract more customers to your shop.
2. Use social media to promote your shop
Social media is a powerful tool that artists can use to promote their Etsy shops and reach a wider audience. By sharing images of your artwork on platforms like Instagram, Twitter, and Facebook, you can create a community of followers who are interested in your artwork. When you post images of your artwork on social media, be sure to include a link to your Etsy shop so that people can easily find and purchase your artwork.
To take your social media game to the next level, consider using Instagram's shoppable posts feature. This feature allows you to tag your artwork with a price and a link to your Etsy shop. When someone sees your artwork on Instagram, they can simply click on the tag to purchase it directly from your shop. This makes the purchasing process much more convenient for your customers, which can lead to more sales for your shop.
3. Use Etsy's promotion features
Etsy offers several features that can help you promote your shop and increase your sales. One of the most effective ways to promote your shop on Etsy is through paid advertising. With paid advertising, you can reach more potential customers and appear at the top of search results. This can help you to attract more visitors to your shop and increase your sales.
Another way to promote your shop on Etsy is through the "treasury" feature. Treasuries are collections of items from different shops that are curated by Etsy users. By creating a treasury, you can feature your artwork alongside other complementary items. This can help you to attract more visitors to your shop and increase your sales.
(Please note that Etsy does charge a percentage for sales made through offsite ads)
4. Offer unique products
One of the best ways to stand out among the competition on Etsy is by offering unique and one-of-a-kind products. Consider offering limited edition prints of your artwork or creating custom pieces for customers. This can create a sense of exclusivity and encourage customers to purchase from your shop.
When creating unique products, it is important to consider the materials and techniques you use. By experimenting with different materials and techniques, you can create truly unique pieces that stand out in the crowded marketplace on Etsy. Additionally, you can offer different sizes and formats of your artwork, which can attract customers with different preferences and budgets.
5. Use Artovo for print on demand
Artovo is a print-on-demand service that can help you to supply high-quality photo gifts such as canvas, cushions, homeware, and kitchenware. By using Artovo, you can offer a wider range of products to your customers and increase your sales. With Artovo Print On Demand, you can easily
customise and order products with your own artwork, and they will take care of the rest. This can save you time and money, allowing you to focus on creating new artwork and promoting your shop.
Another benefit of using a print-on-demand service like Artovo is that it can help you to reduce your inventory costs. With print-on-demand, you only need to order the products that have been sold, which means you don't have to keep a large inventory of products in stock. This can help you to save money on storage and shipping costs, and it also reduces the risk of overstocking.
In addition to offering a wider range of products, using Artovo can also help you to offer high-quality products that are customised to your customers' preferences. Artovo uses advanced printing technology and high-quality materials to create products that are durable, vibrant, and visually appealing. By offering high-quality products, you can create a loyal customer base that will return to your shop time and time again.
6. Engage with your customers
Engaging with your customers is one of the most important things you can do to promote your Etsy shop and increase your sales. When customers purchase artwork from your shop, make sure to thank them and let them know that you appreciate their business. You can also ask them for feedback and suggestions for new products.
Another way to engage with your customers is by offering them discounts and special promotions. For example, you could offer a discount to customers who make multiple purchases or to customers who refer their friends to your shop. By offering special promotions, you can create a sense of exclusivity and encourage customers to purchase from your shop.
In conclusion, selling artwork on Etsy can be a rewarding experience for artists. However, it requires dedication, persistence, and a strategic approach. By optimising your shop's appearance, using social media to promote your shop, utilising Etsy's promotion features, offering unique products, using Artovo for print-on-demand, and engaging with your customers, you can increase your visibility on Etsy, reach more potential customers, and ultimately sell more of your artwork. Remember that success on Etsy takes time and effort, but with persistence and patience, you can turn your passion for art into a successful business.
7.Provide excellent customer service
Providing excellent customer service is crucial for the success of any business, including an Etsy shop. When customers purchase artwork from your shop, make sure to communicate with them promptly and professionally. Respond to their questions and concerns in a timely manner and provide them with updates on their orders.
One way to provide excellent customer service is by including a personalized thank you note with each purchase. This small gesture can go a long way in making your customers feel appreciated and valued. Additionally, make sure to package your artwork carefully to ensure that it arrives in perfect condition.
8. Offer competitive pricing
Pricing your artwork competitively is essential for attracting customers and making sales on Etsy. Research other Etsy shops that sell similar artwork and compare their prices to yours. Make sure to price your artwork competitively while also taking into account the time, materials, and effort that went into creating it.
When pricing your artwork, it is important to be transparent about your pricing and any additional costs, such as shipping or taxes. Make sure to clearly communicate your pricing and any additional costs to your customers to avoid any confusion or misunderstandings.
9. Continuously update your shop
To keep your shop fresh and engaging, it is important to continuously update it with new artwork and products. This will keep customers coming back to your shop and will also attract new customers who are interested in your latest creations.
In addition to adding new artwork and products, make sure to also update your shop's description and policies. This will help customers understand your shop and your artwork better, and it will also help you to establish trust and credibility with potential customers.
In conclusion, selling artwork on Etsy can be a rewarding experience for artists. However, it requires dedication, patience, and a strategic approach. By optimising your shop's appearance, using social media to promote your shop, utilising Etsy's promotion features, offering unique products, and using Artovo for print on demand, you can increase your visibility on Etsy, reach more potential customers, and ultimately sell more of your artwork.