Black Friday is one of the busiest times of the year in the lead-up to Christmas and is a great opportunity for stores to really push their sales.
Because of this, it’s important to make sure your website is as ready as it can be to handle any additional visits it may have during this time. We’ve put together ten tips to help you prepare before the big day!
Make sure all your deals and discounts are clearly marked on whichever products they apply to. Make use of banners, badges and countdowns to get your customer’s attention while they’re browsing!
Generally, customers will expect at least 10% off products while shopping Black Friday sale - so consider your sales carefully. If large discounts aren’t for you, consider something else that might draw your customer in, like a free gift or money off if they spend over a certain amount!
Use your social media platforms to advertise your Black Friday sales with engaging and informative posts about your products. And make sure to use correct and relevant hashtagging to catch the eyes of the right people!
And don’t forget to update your customers with an email blast to let them know what deals to expect from you. Almost a quarter of Black Friday sales are gained through relevant email offers!
Remember to use engaging and interesting email headlines to get your customers attention, otherwise you might end up in the deleted folder!
Black Friday only comes around once a year, so you need to make sure your products really stand out and make an impact on your customers.
Check to make sure your images are good quality and show the product in the best way. Make sure your product descriptions are well written and informative - with no spelling mistakes or errors!
Now is a great time to look into cross selling! When your customer is considering one of your products, show them other similar items or items that would go well with the one they are interested in.
This is a great way to introduce your customers to more of your products and increase your sales at the same time!
Yes, while the Black Friday weekend is a great selling opportunity, don’t forget it goes on for a little bit longer! Make sure you save a few good deals for your Cyber Monday promotions!
The Artovo Team have put together a few useful resources to help you prepare for Black Friday! We've created these Black Friday Marketing Packs to allow you to quick and easily create contact for your deals this Black Friday!
Simply Click on the below links to access the free to download Marketing Packs which include:
Social Post Mockups
Social Post Copy
Black Friday Sale Tag Images
