10 Tips To Help Prepare For Black Friday

Artovo black Friday Tips and Tricks

Artovo How to: 10 Tips to Help Prepare for Black Friday: 

Black Friday is one of the busiest times of the year in the lead up to Christmas and is a great opportunity for stores to really push their sales. 

Due to the ongoing Coronovirus pandemic, online shopping is at an all-time high! 

Because of this, it’s important to make sure your website is as ready as it can be to handle any additional visits it may have during this time. We’ve put together ten tips to help you prepare before the big day!  

Artovo Plan Your Deals Black Friday

Despite Black Friday being at the end of November, retailers are starting their sales earlier and earlier so don’t be left behind.

Plan your deals ahead of time to make sure you’re prepared. 

Artovo Check Website Speed

Artovo Checkout Speed

Having a slow loading website can really put customers off and can lose you sales. Check your website and optimise your pages to ensure your customers aren’t left twiddling their thumbs while waiting to view your products. 

Page Speed Insights by Google is a good tool to help you with this! 

Artovo Checkout Speed Black Friday

Take a look at your store checkout process to make sure it’s not too complicated and that it is optimised to give your customer the best and fastest checkout. 

It can be very frustrating for customers when they have issues at checkout and sometimes they will decide that it isn’t worth the hassle - which is a loss for you. Test the checkout process yourself, and don’t forget to make sure your discount codes work if you decide to use them! 

Artovo Checkout Process Black Friday

Black Friday only comes around once a year, so you need to make sure your products really stand out and make an impact on your customers. 

Check to make sure your images are good quality and show the product in the best way. Make sure your product descriptions are well written and informative - with no spelling mistakes or errors! 

Artovo Let Your Customers Know

Make sure all your deals and discounts are clearly marked on whichever products they apply to. Make use of banners, badges and countdowns to get your customer’s attention while they’re browsing! 

Generally, customers will expect at least 10% off products while shopping Black Friday sale - so consider your sales carefully. If large discounts aren’t for you, consider something else that might draw your customer in, like a free gift or money off if they spend over a certain amount! 

Artovo social Media Black Friday

Artovo Social Media

Use your social media platforms to advertise your Black Friday sales with engaging and informative posts about your products. And make sure to use correct and relevant hashtagging to catch the eyes of the right people! 

And don’t forget to update your customers with an email blast to let them know what deals to expect from you. Almost a quarter of Black Friday sales are gained through relevant email offers! 

Remember to use engaging and interesting email headlines to get your customers attention, otherwise you might end up in the deleted folder! 

Artovo Cross Selling Products Black Friday

Artovo Mug and Coaster Crosssell

Now is a great time to look into cross selling! When your customer is considering one of your products, show them other similar items or items that would go well with the one they are interested in. 

This is a great way to introduce your customers to more of your products and increase your sales at the same time! 

Artovo Worst case Black Friday

Sometimes things go wrong! It’s important to hope for the best but prepare for the worst and the same can be said for running your own business. 

Make sure you have back ups of your site, to save precious time if the unthinkable happens and it goes down right before or during Black Friday.

Consider your delivery options - especially in the ongoing pandemic and driver shortage - Black Friday is such a busy time that it can often have a negative impact on the shipping company you use, causing delays and for items to get lost in the post. Make sure you know what to do if a customer doesn’t receive their order.

Artovo Offers Support Black Friday

Black Friday is one of the busiest times for retailers and it begins the final month of the year, so holiday shopping is already in full swing. Customer service is often under strain at this time so make sure you’re prepared! 

Be available when customers need help and communicate with them if there is an issue with their order. Swat up on the best way to handle an angry or upset customer and make sure you know your store policies and have them easily available on your website for customers to see.

Artovo Black Friday Cyber Monday

Yes, while the Black Friday weekend is a great selling opportunity, don’t forget it goes on for a little bit longer! Make sure you save a few good deals for your Cyber Monday promotions! Good luck!

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